Press
FOR IMMEDIATE RELEASE
February 2025
Ethical Edge Boutique Relaunches with Sharpened Mission: One Cause, One Season, Real Impact
Wisconsin-founded sustainable apparel brand raises quarterly donation to 25% of every purchase and sharpens focus to one cause at a time
RIVER FALLS, WISCONSIN — Ethical Edge Boutique, an online sustainable apparel brand founded by Jennifer Price, announces a relaunch with a refined mission, an updated product line, and a significantly increased commitment to giving back. Effective March 2025, 25% of every purchase is donated to a rotating featured cause—no tiers, no minimums, no fine print.
The brand’s new model centers on focused, seasonal giving—one cause per season, one partner organization, one clear message. Rather than spreading donations across multiple simultaneous causes, Ethical Edge Boutique concentrates its impact, allowing each featured organization to receive meaningful support and full brand visibility for an entire season.
Launching this quarter, Ethical Edge Boutique’s featured cause is protecting detained immigrant children in the U.S. Twenty-five percent of every purchase funds advocates through the Young Center for Immigrant Children’s Rights—the only national organization that provides independent advocates solely dedicated to a child’s best interests throughout immigration proceedings.
“What’s happening to these children right now is abhorrent. I refuse to look away—and I built Ethical Edge Boutique to make a difference and empower others to do the same. You can wear something you’re proud of and know that 25% of what you spent is actively funding advocates for children who have no one else in their corner.”
— Jennifer Price, Founder & CEO, Ethical Edge Boutique
The updated product line features organic cotton and recycled materials, fair labor certified manufacturing, and designs that reflect the brand’s direct, unapologetic voice. All apparel is made with GOTS-certified organic cotton and WRAP-certified, sweatshop-free production through Bella+Canvas—a brand recognized for manufacturing seven times more water-efficiently than industry standard and operating with zero landfill waste since 2008.
Ethical Edge Boutique ships nationwide and internationally. Customers can shop the full collection, learn about the current featured cause, and follow donation updates at www.ethicaledgeboutique.com.
About Ethical Edge Boutique
Ethical Edge Boutique is an online sustainable apparel brand founded in River Falls, Wisconsin by Jennifer Price. Built on organic and responsibly sourced materials, fair labor practices, and a commitment to giving back, the brand donates 25% of every purchase to a rotating featured cause—one season, one organization, real impact. Ethical Edge Boutique ships nationwide and internationally. Visit www.ethicaledgeboutique.com to learn more.
Media Contact
Jennifer Price
Founder & CEO, Ethical Edge Boutique
hello@ethicaledgeboutique.com
www.ethicaledgeboutique.com
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