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Ethical Edge Boutique - Grand Opening

Contact Information:

Jennifer Price

(612) 254-9270

hello@ethicaledgeboutique.com

Release Date: Monday, October 7

New River Falls-founded online lifestyle brand Ethical Edge Boutique opens for business

RIVER FALLS, WISCONSIN — Ethical Edge Boutique announced today its grand opening. The new, online-only lifestyle brand offers a diverse assortment of clothing and accessories curated by River Falls, Wisconsin, native Jennifer Price and donates a portion of each sale to charitable causes. Ethical Edge will offer a 10% discount on all purchases through 10/31/2024 in honor of its launch.

“I believe that people want to help, and that making an impact shouldn’t feel overwhelming, and that’s why I set out to create a lifestyle brand that offers an accessible and practical way for everyone to participate in change and shop with purpose,” CEO and founder Jennifer Price says. “My goal with Ethical Edge Boutique is to allow everyone to express themselves stylishly with high-quality apparel that resonates with their values, while also knowing that they are contributing to the causes they care about and shopping with a brand that values integrity and transparency."

Ethical Edge Boutique features a carefully curated collection of women’s, men’s, and all-gender clothing and accessories, including pants, shirts, hats, and more. Upon checkout, a portion of the sale is donated to one of four causes: environmental conservation, mental health support, humanitarian aid for children, and ocean restoration. Monthly updates detailing impact and donation efforts are posted on the company’s website and social media accounts. The company sources sustainably wherever possible, including partnering with like-minded brands Coraball and PlanetCare to offer ethically made and unique items customers can feel proud to wear.

About Ethical Edge Boutique

Ethical Edge Boutique is an online, sustainability-focused lifestyle brand designed to empower individuals to affect change through their personal style and shopping choices. Founded in Wisconsin and delivering both nationwide and internationally, Ethical Edge Boutique gives back a portion of each purchase to causes with global impact, offering an accessible, practical way to shop with purpose. Visit www.ethicaledgeboutique.com to learn more and shop their products.

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